Course Description

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity. 

This course will show you everything you need to know to begin a social media marketing strategy for your business

This course is absolutely perfect for small to medium enterprises, sole traders, and companies that may not have a dedicated social media team, but wish to gain the many benefits from a well run campaign. This course would also serve as an excellent refresher for those currently in a social media role.

Course curriculum

  • 1


    • Introduction to the Course

  • 2

    Module 1 - Understanding Engagement

    • Social Media and Understanding Engagement

    • Module 1 Quiz

  • 3

    Module 2 - Knowing your Target Audience

    • Knowing Your Target Audience

    • Module 2 Quiz

  • 4

    Module 3 - Social Media Strategy

    • Social Media Strategy

    • Module 3 Quiz

  • 5

    Module 4 - The Do's and Don'ts of Social Media

    • Do's and Don'ts of Social Media

    • Module 4 Quiz


On completion of this training course, you will receive your CMG Certificate of Attendance. Please note certificates are issued at the close of the training course to participants on completion of the course. This course may also qualify for CPD hours. Please check directly with your association or awarding body to see how many points they will award.